Retail Management: Complete Planning and Strategy Framework

     With “Retail Management: Complete Planning and Strategy Framework”, start learning about retailing business from scratch. Get complete concept about market segmentation and targeting, product planning, pricing strategy, site location criteria and methods, CRM programs, HR management, performance analysis and so on.

Contents-

Chapter 1- Introduction to Retailing Business Chapter 2- Basics of Retailing

Chapter 3: Consumer Behavior

Chapter 4: Strategy Frameworks

Chapter 5: Retail location

Chapter 6: Store Design

Chapter 7: Merchandise Planning

Chapter 8: Retail Pricing

Chapter 9: Sale Promotion

Chapter 10: HR Management

Chapter 11: Customer Experience

Chapter 12: Retail Analysis

Chapter 13: Online Retailing

Chapter 14: Case Study